When Is Black Friday 2026? Dates, Start Times & Countries
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When is Black Friday 2026?
Black Friday 2026 is Friday, November 27, 2026. It always falls on the day after US Thanksgiving, which is the fourth Thursday of November. In 2026 Thanksgiving is Thursday, November 26.
Cyber Monday 2026 is Monday, November 30, 2026, and the four days from Black Friday to Cyber Monday are often called "Cyber Weekend" or "Cyber Five" (when Thanksgiving is counted).
Black Friday 2026 key dates at a glance
| Event | Date | What usually happens |
|---|---|---|
| Early Black Friday sales | From early November | Retailers start "early access" and "Black Friday week" deals |
| Thanksgiving (US) | Thu, Nov 26, 2026 | Many online deals go live the evening before or on the day |
| Black Friday | Fri, Nov 27, 2026 | Main sale day, both in stores and online |
| Small Business Saturday (US) | Sat, Nov 28, 2026 | Promotions from independent shops |
| Weekend | Sat–Sun, Nov 28–29 | Most Black Friday sales keep running |
| Cyber Monday | Mon, Nov 30, 2026 | Online-focused deals, especially software, tech and subscriptions |
| Cyber Week extensions | Dec 1–7, 2026 (varies) | Some stores extend or relaunch deals |
Next year, Black Friday 2027 will be on Friday, November 26, 2027.
When does the Black Friday sale start?
Black Friday is officially one day, but in practice the sales start much earlier. Over the past several years, most large retailers have turned it into a season rather than a single day:
- Early November: "early Black Friday" or "Black Friday preview" deals appear, often for members or newsletter subscribers.
- About a week before: many stores, including Amazon, typically launch a "Black Friday Week" event in the week leading up to the Friday.
- Thanksgiving evening (US): a lot of online deals go live from Thursday evening, and some go live at midnight Eastern Time.
- Black Friday morning: in-store doorbusters traditionally open early in the morning, though overnight openings are now much rarer than they used to be.
Do Black Friday sales start early? Yes, most of them do. If you're waiting for one specific product, start checking from the first week of November and set price alerts rather than waiting for the Friday itself.
When does Black Friday end? Does it run through the weekend?
Many shoppers ask whether Black Friday sales end on Friday, Sunday or Monday. The honest answer is that it depends on the store:
- Some deals end at midnight on Friday. These are usually one-day "doorbuster" offers.
- Most sales continue through the weekend, then roll into Cyber Monday with the same or refreshed prices.
- Many online sales, especially software and subscriptions, run until Cyber Monday (Nov 30) or into Cyber Week.
Always check the end date on the deal itself. If a deal says "while stocks last", it can end early even if the sale is still running.
Can Black Friday be in December?
No. US Thanksgiving is always the fourth Thursday of November, which means it falls between November 22 and November 28. Black Friday is the next day, so it can only fall between November 23 and November 29. Cyber Monday is the only part of the event that can land in December, which happens when Black Friday is on November 27, 28 or 29. In 2026, Cyber Monday is November 30, so it stays in November.
When is Black Friday 2026 in other countries?
Black Friday started in the United States, but almost every country that holds a Black Friday sale uses the same date: Friday, November 27, 2026, even countries that don't celebrate Thanksgiving in November.
| Country | Black Friday 2026 | Notes |
|---|---|---|
| USA | Fri, Nov 27 | Day after Thanksgiving (Nov 26) |
| UK | Fri, Nov 27 | Same date; sales usually start mid-November |
| Canada | Fri, Nov 27 | Same as the US, even though Canadian Thanksgiving is in October |
| Australia | Fri, Nov 27 | Same date; Click Frenzy and other events also run in November |
| India | Around Fri, Nov 27 | Many online retailers run Black Friday or end-of-season sales around this weekend |
| Philippines | Around Fri, Nov 27 | Usually alongside other year-end sales |
| Germany, Europe | Fri, Nov 27 | Often called "Black Week" when sales run all week |
Some countries also have their own big shopping events at different times of year, such as Singles' Day on November 11. For the Indian sale calendar, see our month-by-month Indian sale guide.
What will be on sale for Black Friday 2026?
Based on how the last several Black Friday events played out, these categories usually see the strongest discounts:
- Software and subscriptions: annual plans for VPNs, website hosting, design tools and AI apps often hit their lowest price of the year. See our Black Friday software deals and Black Friday hosting deals.
- TVs and electronics: TVs, headphones, smart-home devices and laptops are the traditional headline deals.
- Gaming: console bundles, games and subscriptions such as PlayStation Plus are common Black Friday offers.
- Small appliances: air fryers, coffee machines, vacuums and kitchen gadgets.
- Fashion and beauty: sitewide percentage-off sales are common, especially online.
- Travel: airlines, hotels and cruise lines increasingly run Black Friday fare sales.
Not every "deal" is a real saving. Read our guide on whether Black Friday deals are worth it before you buy.
How to prepare for Black Friday 2026
- Make a list now. Decide what you actually need, and set a budget before the sales start.
- Track prices from early November. A price that has been the same for weeks is a better sign of a real deal than a big "was" price.
- Sign up for store newsletters and apps for the stores you care about, since early access is often given to members first.
- Check coupon codes before checkout. Many stores let you stack a coupon on top of the sale price. Browse our coupon stores before paying.
- Know the return policy. Many retailers extend holiday return windows, but some Black Friday items are final sale.
- Pay with buyer protection, such as a credit card or PayPal, especially with stores you haven't used before.
Frequently asked questions
What date is Black Friday 2026?
Friday, November 27, 2026.
When is Cyber Monday 2026?
Monday, November 30, 2026.
Is Black Friday a public holiday?
Not in the US federally. It is a normal working day for most people, although some employers and state governments give the day off as part of the Thanksgiving weekend.
Why is it called Black Friday?
The most common explanation is that it was the day retailers moved from loss ("in the red") to profit ("in the black") for the year. The name was also used earlier by Philadelphia police to describe the heavy traffic and crowds the day after Thanksgiving.
Can I shop Black Friday deals online?
Yes. Today most Black Friday spending happens online, and many deals are online-only.
Is Black Friday or Cyber Monday better?
Black Friday tends to be stronger for TVs, appliances and in-store items, while Cyber Monday is often better for software, subscriptions and online-only tech deals. Many prices are the same across both days.
When is the next Black Friday after 2026?
Black Friday 2027 is on Friday, November 26, 2027.
